Wieland Case Study
Enhancing Accountability Through CRM Sophistication.
Wieland primarily performs private negotiated work and typically avoids hard bids. As a result, the firm requires an incredibly robust and centrally-located marketing effort. A specially-tailored CRM is crucial to this effort because as a construction firm, Wieland focuses on bid proposals, not
“All of our BDM (Business Development Managers) are required to code activity using the phone log procedure and I run a report now based on: if there is an opportunity and there’s a prospect, I better see some meaningful activity being archived in there."
Kevin Shaw, Vice President of Marketing