Wieland Case Study

Enhancing Accountability Through CRM Sophistication.

Wieland-Case-Study.jpgWieland primarily performs private negotiated work and typically avoids hard bids. As a result, the firm requires an incredibly robust and centrally-located marketing effort. A specially-tailored CRM is crucial to this effort because as a construction firm, Wieland focuses on bid proposals, not
products.

All of our BDM (Business Development Managers) are required to code activity using the phone log procedure and I run a report now based on: if there is an opportunity and there’s a prospect, I better see some meaningful activity being archived in there."

Kevin Shaw, Vice President of Marketing