VLK Architects Case Study
Cosential: Systematically Moving VLK Architects to the Next Level
In a world where one can learn and do anything online, information no longer serves as a bargaining chip when it comes to acquiring new business. A customer can obtain most of the background just by heading to the webpage. Now, companies must rely on the art of relationship building in order to attract and retain new and existing customers.
“To move up to that next level of growth for architecture firms you really have to be more systematic when it comes to business development and tracking those relationships… and I think that is where Cosential came into play."
James Sharp, Strategy Director for VLK Architects