Cosential White Paper
The ROI of CRM for an AEC firm
Measuring the ROI of CRM is challenging, and is sometimes difficult for Financial Stakeholders to justify. However, by converging the business development and marketing activities, AEC firms are able to cut costs, increase win rates, and, thereby, improve revenue.
Cosential outlines the core attributes a CFO should consider when assessing the value propositions of a CRM. This white paper helps principals and financial leaders understand where and how a CRM should improve business processes to justify the investment.